• Are you currently running a tipi hire business?

  • Do you worry about filling your bookings diary year on year?

  • Do you feel nervous to buy more tents, or take on more staff in case you can’t get enough bookings to make it worthwhile?

  • Have you found running a tipi hire business harder than you expected?

  • Are you thinking you might like to sell but are unsure you have enough value to make enough to retire?

  • Is it simply that the pandemic has drained your resources and taken away your passion for your tipi business?

If you’ve answered yes (or even maybe), to any of the above and you would like to find out how you can consistently get more leads into your funnel, convert them successfully into customers and increase your profits, by working with someone who has been there, got the ‘tipi’ and created a successful, profitable tipi hire business then let’s talk.

IN SHORT – Discover how to get more customers, make more sales and grow your business from a lifestyle business to something that will give you the life you and your family deserve.

The benefits

Hi, I am Jacquie, and I will help you grow a solid and profitable business with systems and processes in place so that you can eventually work less, earn more, improve the lives of you and your family and even sell your business by:

  1. helping you to understand what you want and what you are prepared to do to get it
  2. working with you to create proven funnels in YOUR business which will ensure that new enquiries come in consistently, week after week, year after year.
  3. showing you how to create effective follow up marketing to turn those enquiries into customers.
  4. helping you to set realistic goals to deliver your ideal life and achieve them.
  5. implementing resources step by step
  6. enabling you to understand your business’s financial position and how it can deliver your life plan
  7. equipping you to create an environment so that your team is on the same path.

Who is Jacquie Hale – and what makes her qualified to help you?

I have built a successful Tipi Hire Business, probably much in the same way as you… but I have made it my mission to engineer myself out of the business, initially to be with my children growing up and more recently because I have become a Business Coach. I work with lots of businesses where business owners need help getting in consumers regularly by implementing proven systems and processes which make enquiries come in rhythmically.

Jacquie with tents

How the course works

The course has three key stages: Support, Growth and Optimisation. Below is an idea of what each section aims to consider:


Where are you now financially?

Broke? Getting by? Making a good living?

Where do you want to be?

In a position to stop working? To sell? Or just not to have to worry about the next tax bill?

How do you set your prices?

Frightened of outpacing yourself? Only just meeting costs? Following the trend?

Do you have a computer system to track and automate your marketing?

Do you know who to call back and when? Do you nurture your prospects?

Who is your ideal customer?

How can you make them trust you?


Do you know which marketing pillars work for you?

Are you using the right ones?

Are you using advertising successfully?

Do you know how to track your sales? Can you work out the cost you can afford to acquire a customer?

Do you use marketing to draw in your prospects for the future?

Do you know where your prospects hang out? Will they know where to find you once they are ready?

Do you have a referral system to add to your future bookings?

Do you know how to systemise your reviews so others see just how good you are?

Do you know how to automate your follow up?

Do you know how to add value to your customer’s journey so that they become your advocate and fan?


Do you know how to track and measure your success?

Can you make decisions about marketing and sales based on data?

Do you know how to create your perfect offering to entice new and high end customers?

Are you in a position to pick and choose the customers you want to work with?

Do you understand your sales pipeline?

Can you make decisions about the future with a full understanding of your numbers, projections and margins?

Can you create additional add ons to increase your revenue?

Do you have a rhythmic acquisiton of customers?

Do you have joint ventures and affiliations in place?

Do you have a solid marketing process and calendar which just needs the occasional tweak?

So how did I do it?

I hadn’t had Elite Tents long when I realised that I needed to find ways to ‘woo’ my customers – to make them not just love the product but love Elite Tents. I did this by implementing systems for both marketing and sales that used a range of proven marketing pillars to attract new enquiries, create prospect and customer journeys that converted those enquiries into customers and ultimately converted the customers into raving fans… and because everything is part of a process it can be replicated time and again.

A tipi at night

Once I had done this, I realised that the system would work for pretty much any business and since Elite was then in a really great position, I could take a step back. At the start of 2020, I began my coaching business where I help business owners with a similar type of business. (e.g., caterers, photographers, hairdressers…) mainly where you are selling to the public and need a full bookings diary to do what I have done.

Over the past two years I have helped these businesses to increase their revenue, get bookings consistently AND massively increase their profits too.

Why should that matter to you and your business?

That one is kind of obvious. We all want to enjoy our business, but the truth is business is first and foremost about profit. Whether you are at the start of your business journey of have been in it for some years, there will be a lot you can learn from me and from Elite Tents, ways to achieve your goals, increase the consistency of your leads, improve your conversion rate, raise your profits and have more time for your family.

If you have been running your tipi hire business and making a modest profit you might think that you’re and if that’s the case I may not be a good fit for you… but if at the back of your mind you think you too might like to take a step back, have more holidays, or even prepare your company for sale, maybe now is the time to have a chat with me and see how what I am offering could help you to do that.

I have created a variety of coaching packages, all of which are based around getting customers and increasing your revenue and ultimately your profits.

Each package follows a similar process though you may be able to work through it more quickly or slowly spending at what stage your business is right now. The system I have implemented into Elite Tents and helped many business owners to put into their businesses cannot fail to deliver.

“Jacquie has helped my business go from a struggling street food business coming out of lockdown to a thriving wedding caterer, if you’re thinking of taking you business to the next level I would strongly recommend giving Jackie a call. Very personable and always has the time to think about the best for your business.”

James Gilhooley, The Cornerstone Kitchen Wedding Catering

What is the commitment and what will it cost?

I’ll support you with all of this by having regular one to one zoom calls to train and help you create everything you need to make your business ultra-successful.

I can also help you as you learn with specific implementation sessions over and above the regular coaching here, I help you actually do the work, so if you are really struggling to implement something I can support you with it fully.

I will also include in the price critique sessions where I will look over your copy/ideas/marketing collateral and critique it – something I do for my clients now and has proved invaluable to them.

Finally, you will have my WhatsApp number and if you need some quick help can ask questions at any time in the week (though with the time difference I may take up to 12 hours to respond!)

It’s a systematic approach to marketing. I’ll support you as you create email templates, campaign strategies, CRM, website copy, video scripts. whatever you need as well as helping you properly understand your management accounts and their relevance to day-to-day business.

It’ll only work if you are fully committed; that means you working ON your business regularly, completing the tasks we agree at each session and implementing the ideas we discuss, It’s not a magical solution that will bring success just because you sign up…

If you’re running your business as a bit of a hobby or if you’re not completely committed to growing and developing your business then this is not for you…

As this offering is for Overseas customers only, I am offering two prices – peak and off peak. Peak times are where it’s unsociable hours for me and off peak where it is unsociable hours for you! The prices quoted below are off peak.

The numbers of sessions/critiques are over a twelve-month period allowing for holidays, but usually we would aim for regularity of one or two per month.

The course is progressive and you would not move onto the next level until you have completed the previous one. Number of sessions are annual to allow for holidays/busy times of the season, but it works out around 2 sessions a month for coaching for example. (As you move along from Support to Maintain, the reason you need less monthly sessions is that we’ll have got you to a place where you’re managing everything and just need to check in.)


in understanding your finances, setting goals and implementing key marketing pillars.

20 coaching sessions across the year

One-to-one time working with Jacquie on your business implementing key foundations of marketing.

4 implementation sessions each year

Working on specific tasks that will really move your business forward together.

12 Critiques

Ensuring that the work you do on your marketing is as good as it possibly can be.

WhatsApp Contact

When you need some advice or support ad hoc, Jacquie will be there for you with a friendly ear.

AUD1400 / NZD1540 per month


choose Steady or Fast depending on when and where you need your business to be.

Either 10 or 20 coaching sessions across the year

One-to-one time working with Jacquie on your business implementing campaigns and tracking your results.

Choose 2 or 4 implementation sessions per year

Working on specific tasks that will really move your business forward together, targeting specific areas that will increase revenue.

12 or 24 Critiques

Ensuring that the work you do on your marketing is as good as it possibly can be.

WhatsApp Contact

When you need some advice or support ad hoc, Jacquie will be there for you with a friendly ear.

Steady: AUD700 / NZD770 per month
Fast: AUD1400 / NZD1540 per month


the level of revenue that you desire while gaining freedom from working in the business.

Bi-monthly coaching meetings – 6 across the year

One-to-one time working with Jacquie ensuring that you keep on track, ensuring you constituently meet your targets.

An implementation session each year

Just in case there is something new you need Jacquie’s help to implement.

4 Critiques across the year

To ensure that the work you do on your marketing is kept at top level.

WhatsApp Contact

When you need some advice or support ad hoc, Jacquie will be there for you with a friendly ear.

AUD430 / NZD480 per month

I am also introducing the use of a Customer Relationship Management System which you can use to monitor all of your enquiries and customers and is FREE to anyone while they are being coached by me.

This can also be upgraded later in 2022 to include templates for all your emails, texts and messages and will allow you to keep in contact with your customers and keep track of everything in one place.

“Jacquie is awesome at ideas for business marketing and growth and has really helped me to not only gather my thoughts but also put into practice some fun marketing campaigns. I love spending time with her on the phone as its always inspiring!”

Cemanthe McKenzie, Lemon Feather Photography

Has Jacquie really been there and done it? Where is the proof?

I probably started out much like you did.

I set up a Tipi Hire Business with my partner in the hopes of creating a good living for me and my family. I went into the business excited to make my fortune, to create amazing events and special memories for couples and be paid handsomely for it.

Then the reality came:

  • Rain (we get a lot of that in the UK)
  • Staffing Problems
  • Difficult Customers

  • Famine and feast of enquiries
  • Price wars

  • Competition (we were tipi company number 6 when we started in 2010 and by 2013 there were over 70 hire businesses – with two only 30 miles away)

I spent 10 years getting our company into a position that we were consistently appealing to the customers who were willing to pay a bit more… because when there is more revenue to play with it means you can attract better staff, implement better systems and provide significantly higher value to your customers so that you do not have to worry about the competition! And ultimately you can and will make more profit.

The truth is that fundamentally our businesses are the same.

The only difference is that our business is UK based and the weather is worse (sometimes much worse)! Despite this I have made my business a success and I am sure I can help you to do the same for yours!

The early years:

Elite Tents was the 6th Tipi Hire Company in England, established in 2010. As a relative of the founder of Tentipi UK (Jon Parr) who introduced the Giant Nordic Tipi into the UK in 2005, we watched with some level of jealousy how much he loved his job and how he spent time outside creating such amazing spaces for happy couples. In 2010 we started Elite Tents with 3 tipis, and we have never looked back.

When we started up Elite Tents very few people had even heard of a tipi and certainly had not considered one for their wedding. Our biggest issue then was educating people as to the possibilities they had. As a teacher with at that time, little marketing clue, I joined the Entrepreneurs Circle and immersed myself in the ways of getting and keeping customers.

As we started to grow, we also realised that as we increased the number of events we wanted to do each weekend, it was actually a very expensive business to be in. If you are committed to giving 100% satisfaction then you need contingency of everything – tents, vehicles, crew (the more you have the exponentially more problems you get!), furniture, everything.

The middle years:

By 2014 the world of tipi hire companies had boomed – suddenly there were almost 100 businesses hiring out tents like ours in England, and many of the newbies had lower overheads so were undercutting us and were proving to be tough competition.

At this point it was clear I needed to create something really special to make us stand out from all of these newer companies, and the next two years was spent creating and implementing an amazing journey for prospective couples interested in having an outdoor wedding. We also spent massive energy in ensuring that every single event we created was perfect so that gradually we gained the image of being the “go to” Tipi Hire company – certainly in Central England. And we have never swerved from this, still having 100% positive customer feedback.

We continued steadily until 2017 when we decided we really wanted to move the business forward, thinking we may wish to sell in the not-too-distant future. We stopped price matching, said no to discounts and this is when I implanted the Entrepreneurs Sales and Marketing System into the business. The EMSS is a sure-fire way of getting more leads into your business and in turn converting them to customers – I will talk about that later. As a result, by the start of 2020 Elite Tents was set for its biggest year yet, with almost 100 weddings and events booked in and almost half a million of turnover. Then the pandemic arrived.

Elite today:

We all know the story… I am not going to dwell on it… crying brides, no revenue, crew with nothing to do, cancellations as couples grabbed what they could at the time in tiny wedding celebrations. We watched sadly as some of the long established as well as some smaller companies went into administration. And whilst they did, we worked every single day on further improving our marketing, raising awareness of our brand, raising our prices and becoming a flagship tipi hire company in England.

By this point we had realised who we wanted as our customers, we knew how to target them, we had strategies to educate them so that they will only settle for the best – Elite. Those customers willing to pay for quality, expecting a higher level of service which we are fully willing and able to give.

Our core values are now recognised, we have more experience than most in the industry and have become well known… winning two awards last year alone.

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