About
Jacquie Hale

Running a business shouldn’t mean working all hours and stressing over your next customer. To find out how I can help you get more income, more bookings, and a business that suits your life, keep reading.

From startup to market leader

I know how tough it is to stay ahead – especially in industries where competition is growing and repeat customers are rare. My own business, a tipi and marquee hire company I set up in 2010, has been a market leader for over 15 years. And we’ve stayed on top, even with more competitors flooding into the market. How? By putting the right systems in place – the same systems I use to help others businesses get the success they deserve.

Smarter, not harder

In 2017, I changed the way my business worked. I stopped relying on hard work alone and built smart, repeatable sales and marketing systems. The result? Our turnover and profit skyrocketed. This success gave me the space to step back and focus on the bigger picture. I refined my strategies, built a team, and put the right processes in place—so the business could thrive without me managing every detail. Now, I use what I’ve learned to help other business owners do the same.

Who I work with

I help business owners who want more customers, more revenue, and more time – without feeling constantly overwhelmed. Whether you’re in the events industry or another field, I can show you how to get and keep customers, increase your profits, and build a business that works for you.

Why work with me

I’m a business consultant, marketing coach, and speaker. With 20 years of teaching experience, I know how to break things down into simple, actionable steps that actually work.

I’ve also spent 15 years in the wedding and events industry, helping business owners increase bookings and profits. I’ve shared my expertise as a speaker at WedCon, the leading conference for wedding industry professionals, in 2022 and 2023.

Life beyond coaching

I coach business owners so they don’t have to be glued to their desks 24/7 – and I take my own advice. When I’m not coaching, you’ll find me planning my next holiday, drinking cocktails with friends, or watching a good film with my family.

Ready to make it happen?

If you want success without the burnout, book a business growth call with me today.

What Makes Jacquie Hale different from other Business Coaches

So how did I do it?

I hadn’t had Elite Tents long when I realised that I needed to find ways to ‘woo’ my customers – to make them not just love the product but love Elite Tents. I did this by implementing systems for both marketing and sales that used a range of proven marketing pillars to attract new enquiries, create prospect and customer journeys that converted those enquiries into customers and ultimately converted the customers into raving fans… and because everything is part of a process it can be replicated time and again.

Once I had done this, I realised that the system would work for pretty much any business and since Elite was then in a really great position, I could take a step back. At the start of 2020, I began my coaching business where I help business owners with a similar type of business. (e.g., caterers, photographers, hairdressers…) mainly where you are selling to the public and need a full bookings diary to do what I have done.

Over the past two years I have helped these businesses to increase their revenue, get bookings consistently AND massively increase their profits too.

Why should that matter to you and your business?

Perhaps it’s obvious. Everyone wants to enjoy their business. But you won’t enjoy it if you’re not making the profit you wanted.

At Elite Tents, I devised a system to get more leads, turn them into sales, and increase my earnings. I also learned how to free up more time to spend with my family. The system I used in my business is now the foundation of all my coaching programmes. Each programme follows the same core steps, but you can go at your own pace depending on where your business is right now.

Perhaps you feel things are ticking along fine. But even if part of you thinks you deserve more — more time off, more freedom, or a business you could one day sell — now could be the right time to talk.

LinkedIn Lead Generation

Are you using LinkedIn to connect with your target market? This Guide is full of proven strategies, tactics and scripts to help you generate quality leads through the LinkedIn platform.

About Jacquie Hale