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Google My Business: Optimising Your Online Presence

The Importance of Googling Your Business

Have you ever Googled your business? It’s a simple exercise that can reveal a lot about your online presence. What did you find? Hopefully, when you searched, your business came up, shining in all its glory. Regularly checking how your business appears on search engines can give you insights into areas of improvement.

The Significance of Appearing on the Right Side of Google

But what I am really looking for is whether you came up on the right-hand side of the page. This prime real estate is where Google showcases businesses with a robust online profile. It’s the first thing users notice, making it crucial for first impressions.

Benefits of a Google My Business Account

If you did – Congratulations – that means you have a Google My Business account. This tool is a game-changer, allowing businesses to manage how they appear on Google Search and Maps. It’s like your business card, but online. Learn more about its benefits here.

Missing Out? Here’s What You Need

If not – then you absolutely need to ping me over an email to jacquie@vectorbusinesscoaching.co.uk. I’ve got a handy guide on using Google My Business, which will help you get it to show. Trust me; this is one tool you don’t want to miss out on.

Assessing Your Google My Business Profile

But assuming you did appear, have a look at what appeared exactly. It’s not just about being there; it’s about being accurate and engaging.

A well-optimised profile can lead to increased customer trust and higher conversion rates.

  • Is the address correct?
  • Is the phone number right?
  • Are your opening hours listed?
  • Have you got any reviews? These are gold for potential customers.
  • How do the photos look – if there are any… Remember, a picture speaks a thousand words.
  • Have you got any questions and answers on there? Engage with your audience; it makes a difference.

The Power of Regular Updates

If you’ve noticed any gaps at all, then why not find ten minutes (I promise that’s all it will take) to update everything. Regular updates signal to Google that your business is active and engaged. Moreover, it ensures that potential customers receive the most accurate and up-to-date information about your business.

H3: The Benefits of Updating Your Profile

If you do, I can promise it will be worth it. Firstly, if there was anything missing, it means people looking for you will now have the correct information and they can act on the search results confidently.

Secondly, Google will ❤️ your business and show it when people are looking for what you do. It’s a win-win! For more insights, check out other articles on our website on the importance of online visibility.

A Challenge for Business Owners

So go on – check it now – I dare you. And while you’re at it, encourage your customers to leave reviews.

Positive feedback can significantly boost your online visibility. For more tips on enhancing your online reputation, check out this link.


Your Questions Answered:

Q: What is Google My Business?

A: Google My Business is a free tool from Google that allows business owners to manage how their business appears on Google Search and Maps. It includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; and learning where and how people are searching for you.

Q: Why is it important to regularly update my Google My Business profile?

A: Regular updates signal to Google that your business is active and engaged. Moreover, it ensures that potential customers receive the most accurate and up-to-date information about your business. An updated profile can lead to increased customer trust and higher conversion rates.

Q: How can I encourage customers to leave reviews on my profile?

A: You can encourage customers by directly asking them to leave a review after a purchase or service. Providing exceptional service and then prompting them with a link to your Google My Business review section can also be effective.

Q: Can I respond to reviews on my Google My Business profile?

A: Yes, business owners can and should respond to reviews. It shows potential customers that you value feedback and are committed to resolving any issues.

Q: How often should I check my Google My Business profile?

A: It’s a good practice to check your profile at least once a month. However, if you run promotions, events, or have changes in your operating hours, you should update your profile accordingly.

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Janeen Henderson
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From the first meeting with Jacquie I knew she was the person who could help me with my business. I completed her BGAP Coaching Programme, there were 4 of us on the course. Jacquie created a supportive and encouraging environment, making it easy to reflect, grow, and to understand my business from another angle. The balance between theory and real-life application, helped me gain clarity on my business goals and to develop a stronger sense of direction. I’ve come away feeling more confident, motivated, and equipped with strategies to help me work on my business, instead of in my business. I would highly recommend Jacquie to anyone looking to invest in their business development to create meaningful, lasting change. Jacquie has a great depth of business knowledge.
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Ali Shah
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I recently have been attending group business coaching sessions with Jacquei at Vector Business Coaching, and it was a genuinely valuable experience. My main reason for joining was to challenge my thinking, step outside the usual day-to-day mindset, and explore new ways to grow the business while looking to find ways to maintain a healthy balance between work, life, and family. The session gave me exactly that. It offered a fresh perspective and introduced some really interesting concepts that I hadn’t considered before. More importantly, they weren’t just theoretical they were practical ideas that I’ve already started implementing. If you’re looking to grow your business or/and work life balance, I’d definitely recommend it. It’s helped me think differently and more strategically about both.
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emmafaux1
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I had a fantastic experience with Vector Business Coaching, working with Jacquie. The sessions were really well structured and provided a clear framework to think differently about my business. Jacquie struck the perfect balance between support and accountability — she challenged me in the right way and kept me focused on taking action, not just generating ideas. I came away with a huge number of practical ideas I could implement straight away, and the group dynamic was an added bonus. I met some great people, which made the experience even more valuable. Overall, the programme left me feeling energised, motivated, and much clearer on my direction. I would highly recommend Jacquie and Vector to anyone looking to move their business forward with real momentum.
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Sharon Houton
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💡I just knew there was a great connection with Jacquie when I first met her last September 2025 at a Networking group. I just knew that I needed her help and guidance as an ex-full time teacher moving into my Sound Therapy business- Echobliss Sound Therapy Ltd. 🎵 Jacquie's Business Growth Accelerator Programme has been an amazing supportive journey for myself and I'm so glad that I joined. The seven sessions are planned out to make you think about your vision for business, how you are going to do it and ideas of how to get there. Jacquie doesn't do it all for you, but she certainly poses the right questions to make you think! Jacquie has been so supportive, especially where the 'number crunching' comes as this was quite a challenge for myself. My business confidence has grown because of the BGAP. I'm thankful to be able to continue having the support by attending the BGA Club that Jacquie leads monthly. It's been lovely to get to know other business leaders and I've gained much from their support and ideas too. If you are new to business I would recommend that you join the BGAP. It has given me clarity and the tools to know where I want my business to be and how I want it to grow. Thank you Jacquie!✨
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Patrick Pryce
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I love customers and am confident we have a strong business proposition, however until October 2024 we were only completing a handful of chargers every month, because I couldn’t work out how to get new customers. Then I started working with Jacquie Hale of Vector Business coaching. During our monthly meetings she helped me find a way to get closer to Car dealers who agreed that our proposition was attractive and then how to get them referring customers to me. Making the car dealer my customer led to the rhythmic acquisition of business. She also gave me the confidence to defend my price point against cheaper competitors who were offering lower quality customer service and ‘permission’ to recruit people that support our growth. Jacquie has also given me strategic counsel as to the long term plans for the business and encouraged me to enter an awards completion leading to us winning Start Up Business of the Year at the prestigious Signature Business Awards. Finally the numbers: we are now doing 10x the business we were 18 months ago and intend to double that again in the next 6 months Thank you Jacquie - I cannot recommend you highly enough. Pat Pryce Brum-e Car chargers
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Sam
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Worked with Jacquie through her BGAP programme and attended a few other separate coaching sessions. Jacquie is very personable, dedicated and passionate about helping business owners to set and achieve their goals and tapping into their potential.
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Helena Pearson
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Prior to starting the BGAP the programme, my business lacked clarity and direction. I was trying to be all things to all people and getting nowhere fast. Through the programme I have delved deep into the workings of my business. I’ve been deep inside the nuts and bolts of my business - stripping it back, challenging what I thought was working, and getting brutally honest about what actually isn’t. For me. And for my clients. And it was really hard, messy and very emotional. There were days when the easiest option would’ve been to give up, get a job, and retreat back into what looked like “safety”. But with the support and guidance from Jacquie and my fellow BGAPer’s, I was able to see this as a brand-new start. An opportunity to make things right and make the business work for me. The BGAP has given me the space, tools and support to re-engineer my business in a way that works for me. I now feel I have more confidence to aim higher and deliver an even better service for my clients. For anyone considering the BGAP? I would say this is your sign. Your sign to take a chance and relook at your business and re-engineer it in a way that works for you. You get the tools, techniques, support and guidance from a skilled business coach who really gets it, as well as the support and insight from the other business owners on the programme. Most importantly you come away with a clarity, confidence that you can really make things a success and an action plan that works - pure gold dust.
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A Mistry
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I attended Jacquie’s The Shift workshop which was a fantastic insight into how she works and all of her expertise around building businesses. I then booked onto her B-GAP group coaching programme which has been absolutely brilliant; it was inspiring to be surrounded by business owners in various industries, all at different stages but each seeking clarity to move forward. Jacquie has created a programme which truly makes business owners take a deep look in what is – and more importantly, what isn’t working – to help turn that into something that works for us individually. As someone who is averse to numbers (I much prefer dealing with words), she broke everything down into digestible insights and actions to help make sense of the financial side, which has been an absolute game-changer for me. The programme itself was also brilliantly run, with tasks set each week to ensure we were kept accountable while moving our business along at the same time. I don’t feel like I now have to start from the beginning and put all my learnings into play, as we did this with the coaching period – it’s simply a case of keeping up the momentum. I would highly recommend working with Jacquie if you’re seeking clarity in your business, or an approachable, honest sounding board to help keep you on track.
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Natasha Conway
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I recently worked with Jacquie through Vector Business Coaching because I desperately needed clarity, and I really needed some proper accountability, around what direction my business was heading in. After a tough couple of years (COVID, babies, the whole cocktail), I’d hit a crossroads and needed to figure out which service I actually wanted to lean into. The group itself was brilliant. Jacquie has a great ability of bringing together people who genuinely complement one another. We were all different, but in exactly the right ways. And the accountability? Next level. Each session came with thoughtful, practical activities that forced me to really dig into the parts of my business I’d been skimming over. And asking myself questions I hadn’t asked in years, even through all the changes that have happened. What I loved most, though, was Jacquie’s style. She’s warm, empathetic and genuinely invested, but she doesn’t let you off the hook. There’s a perfect mix of compassion, directness and tact that makes you feel supported while also keeping you moving. If you’re running a business and feeling stuck, unsure of your direction, or just struggling to get things done, I’d wholeheartedly recommend Jacquie. She brings clarity, perspective and the right kind of push. Thanks so much, and see you soon, Jacquie.
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Metrix
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Recently attended 'The Shift' event and it was brilliant. Jacquie delivered some genuinely valuable insights on running a business effectively. What really stood out was how engaging she made the whole session. She's clearly got a talent for keeping everyone involved and making sure the content lands properly. Left feeling like I'd got some proper takeaways rather than just sitting through another generic business seminar.
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