The Golden Ten Minutes
When your business gets a new lead or enquiry – how long does it take you to get back to them?
An hour? A day? A week?!
Here are some eye watering statistics:
If you call a lead within 10 minutes of them enquiring with you (submitting the form/requesting the call etc) – you have a 92% chance of getting hold of them – AND your conversion rate will typically be double the norm.
If you call a lead just 30 minutes after the enquiry, that drops to 65%.
If you wait two hours (which most people would consider to be a great result!), you’re down to a 39% chance of them ever answering the phone and your conversion rate is where it’s at now.
Imagine how low the number drops after just one day or even a week… (it’s scary!).
FACT: The SPEED of your follow up will directly impact the number of sales you make. Leads and enquiries have a ‘half-life’. Their value diminishes – by the minute!
Your conversion rates will reduce with every hour that you sit on a lead before reaching out/ responding to it.
So get your team on standby – because you want to be sure you’re following up with leads in those Golden 10 minutes…
Written by : Jacquie Hale
As a coach I use the same kind of method, in that I will support you as you implement a range of tried and tested marketing pillars which will definitely increase your sales leads and enquiries, ultimately gaining new customers and increased profits for you and your business.
